Direct Mail (EDDM & Direct Mail)

EDDM / Every Door Direct Mail is a program provided by the USPS allowing you to receive postal discounts because you do the "work" of sorting, batching & delivering the mail to the post office.There aren't separate lists to order, you target zip codes and routes through their website (select residential or commercial), print the paperwork, batch & bundle the mail, place into trays and deliver the mail to the designated post offices accepting EDDM. They will require YOU ADD a special EDDM Indicia & EDDM Recipient Label to the artwork which will be part of your design you have printed, not added later. There are specific size requirements that are ELIGIBLE for EDDM Service and sometimes those size requirements can be restrictive for more cost effective postcard sizes. Here is a link to their requirements - please verify with the USPS to be certain your mailing meets all of their requirements as ADEAS is not responsible to stay up to date with changes the USPS has to their EDDM program.https://www.usps.com/business/every-door-direct-mail.htm

DIRECT MAIL service allows more targeted mailings when it comes to lists and demographics and in most cases you still earn large postal discounts because our team will do the "work" for you by addressing, sorting and bundling the mail for the post office. Each piece is addressed directly to each address. You can earn similar postal discounts that EDDM receives by having our team help you target zip code routes (select homes, apartments / multi-family, businesses, PO Boxes) and will save you time because again, we pull the list, address, sort, batch & deliver your mail to the post office for you!

WHERE DO I START? Back to the Basics - Who, What, Where, When and Why (Let us be the How!)

WHO: For this campaign, who do you want to reach... existing customers, new customers? Who is your target demographic. Existing customers, home owners, anyone with a yard, a specific income or home value range... Avid birdwatchers? If you dont have a list, we can provide one for you.

YOUR CUSTOMERS - Already have a list of customers? No problem and if you like, we will help remove duplicate records for example by name or by address. To ensure your mailer is delivered the specific addresses in your list and not forwarded if they move, we can add "or Current Resident" below the Addressee Name. Otherwise we can run your list through the NCOA Move Update service which checks your list against the most recent postal records to find any address changes. This helps ensure that you’re sending mail to the most up-to-date addresses for that individual, reducing undeliverable mail and improving the success of your direct mail campaigns.

RADIUS AROUND YOUR STORE LOCATION - If you notice most of your clients don't travel far to see you, perhaps mailing to a radius around your location is just what you need to drive business.

NEIGHBORHOOD LISTS - Perhaps a storm hit a certain neighborhood and you could benefit from letting them know you can help with their roofing or siding repair.

BUSINESS LISTS - Business lists has several factors you can look for to help target your potential client. For example Industry Codes, Employee Count, Sales Volume etc.

WHAT: From postcards to envelope mailers, we can help. Our most popular size is 8.5" wide x 5.5" tall. It's a cost effective size that stands out against other small postcards and envelopes. People often think mailing a 6" x 4" postcard size is more affordable. The printing of that card is a little less but the price difference is minimal compared to an 8.5" x 5.5" postcard for example and the postage and mailing services are the same for both sizes so my advice is to choose the 8.5" x 5.5" so your ad isn't overlooked hiding behind another larger piece.

WHERE: A zip code, a route within a zip code, a radius out from an address, a mapped area around a certain neighborhood.

WHEN: The optimal timing for delivering direct mail advertisements varies by industry, as consumer behavfiors and decisioon-making processes differ across sectors. Restaurants for example, the best time to target the delivery dates are Weekdays, particularly Tuesday - Thursday, because consumers are more likely to consider dining out during these times and receiving promotional offers can influence immediate decisions on where to eat. Home Services such as lawn care and other home service industries should focus on early spring because homeowners often plan maintenance and improvement projects during these months and targeting this timeline can align with their decision-making process.

WHY: This is the most important of all the "W's". Why are you doing this mailing? What is your message? What is the call to action... a phone call to book an appointment, a visit to your store, a visit to your website for more info? Your WHY is an important question and should be the main focus when building your mailing campaign. If you need help with design services, don't worry, we can help, just ask!