Stick-It®

Like most new products, Stick-It® was born as the solution to a problem. In this case the problem was box-toppers. When a senior director of marketing for a pizza chain franchise company came to Roth Christopherson of A'DEAS Printing about the complaints she had been hearing about conventional boxtoppers, he went straight to the drawing board to devise a solution. The complaints ranged from "They don't stay attached" to "The staff won't put them on consistently." Since boxtoppers were such a valuable marketing tool in the pizza industry, an affordable solution was desperately needed.

Relying on his research & development background, Roth created a cost effective process to apply a double-sided adhesive strip to the boxtopper. As an added bonus, the strip included a peel off liner to expose a split strip. The top strip allows the employee to adhere it to the carryout box and the bottom strip allows the customer to adhere it to their refrigerator, cabinet etc. After two years of testing and refining the process the Stick-It® was born in 2003.

Boxtoppers were only the beginning. Postcards, business cards, calendars & more were soon to follow. Since Stick-It®can be applied to virtually any printed material, all businesses can benefit by adding Stick-It® to their marketing plan.

BENIFITS OF USING Stick-It™ MARKETING:

• Increased Coupon Redemption
• Costs Less Than Magnets
• Sticks Where Magnets Won't
• Constant Reminder To Customers
• Increased Visibility
• Increased Sales
• No Sticky Residue
• Withstands Steam, Grease & Other Elements
• Stays Where Your Customers Stick-It™
• Repositionable
• More Value For Your Marketing Dollar
• "Top of mind" awareness

Redemption Results