STICK-IT® WORKS!
It's not that sticky stuff you've seen before that leaves a residue. It's not the cheap magnets that result in your ad on your customers' floor. STICK-IT® works & we have the results to prove it...

STICK-IT® POSTCARD REDEMPTION TRACKING CHART

This sales growth chart illustrates the impact of how well Stick-It® improved growth consistently in all 5 locations for our customer. The chart reflects a 7 week mailing of 1000 Stick-It® Postcards per week, per store. As noted, all 5 store locations showed negative growth in the 6 months prior to the postcard mailing. The gray bar on the chart indicates a 2 week period where a competitor had a limited time, giveaway special and no Stick-It® Postcards were mailed. After the competitors offer ended, mailing resumed and growth continued.

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STICK-IT® BOXTOPPER REDEMPTION RATES TRACKING CHART

1. 2003 - As you can see, boxtopper coupon redemption declined consistently in periods 1 thru 8 (blue) while using traditional boxtoppers.
2. Stick-It® Boxtoppers were launched in late August / early September 2003 with coupon expiration dates of 12-31-03. Boxtopper coupon redemption began to increase dramatically with the switch to Stick-It® Boxtoppers.
3. An increase of over 42% was yielded in redemption by the end of 2003 by using Stick-It® Boxtoppers!
4. As a result of the significant improvement rates, Stick-It® Boxtoppers were implemented as a standard in Daland's Quarterly LSM Plans.
5. Sales generated by Stick-It® Boxtoppers are up nearly the same percentage as coupon redemptions themselves. There has been a sustained increase in redemption throughout the entire year.

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